Event Branding / Exhibition Communication

Vibrant CeramicsExpo & Summit 2017

A large-scale ceramics industry exhibition bringing together manufacturers, exhibitors, buyers, delegates and industry stakeholders.

Location: Gandhinagar, Gujarat
Dates: 16–19 November 2017
Role: Design & Visual Communication

01 / 03

Vibrant Event Ecosystem

250+Exhibitors

400+Brands

4 DAYSExhibition

2017Gandhinagar

The Project

Designing communication for a large-scale industry exhibition.

Vibrant Ceramics Expo & Summit 2017 was the second edition of the event, bringing together ceramic manufacturers, exhibitors, buyers, international delegates and industry stakeholders.

The project required communication across multiple environments rather than a single campaign asset.

I contributed to the design and execution of internal branding and visual communication across print, digital and exhibition touchpoints, working within a larger multi-agency event environment.

Role

My contribution

Design contribution across the event communication ecosystem.

01
Event Branding
- Internal branding
- Event graphics
- Promotional communication
Keeping the event recognisable across stakeholder-facing surfaces.
02
Print
- Brochures
- Collateral
- Presentations
- Information material
Industry information structured for an exhibition audience.
03
Exhibition
- Exhibition graphics
- Venue communication
- Signage
- Directional communication
Identity that still reads at distance, in motion, on the floor.
04
Digital
- Digital creatives
- Online communication
- Promotional assets
The same language, adapted for screens before arrival.
05
Information Design
- Industry information
- Event information
- Sponsorship communication
Dense content made navigable rather than corporate blocks of text.
06
Production
- Format adaptation
- Print preparation
- Multi-stakeholder requirements
Artwork that could move between agencies, printers and venues.

Geometric identity composition combining ceramic product photography with angular colour fields.

Line construction diagram showing the angular geometric system behind the event identity.

A visual language built for physical spaces.

The Vibrant Ceramics identity used bold geometric forms, overlapping colour fields, strong typography and photographic compositions to create a highly visible event presence. The system needed to remain recognisable while adapting across very different formats and environments.

Geometric system
Colour
Typography
Photography
Modular application

From identity to application.

The same recognisable elements, translated across identity, print, digital, exhibition and information.

01 — 05

Print / Editorial / Information Design

Print communication for an industry audience.

The printed communication combined event positioning, industry information, product categories, summit opportunities, sponsorship information and participant communication.

The brand had to work in three dimensions.

Visitors encountered the identity while entering the venue, navigating halls, looking for exhibitors and reading event information — not on a single screen.

The identity needed to remain recognisable even when viewed quickly, from a distance or within a busy exhibition environment.

Entry / gates

Schematic placeholder — original floor plan to be added.

Signage
Direction
Visitor flow
Exhibitor communication
Venue branding

Documentary photograph of the ceramics exhibition grounds with visitors, banners and colourful canopy structures.

Documentary photograph from the physical exhibition.

Admin desk environment branded Vibrant Ceramics 2017 with Ask Query wall graphic.

Help desk booth branded Vibrant Ceramics Expo and Summit 2017.

Food, restroom and lounge wayfinding signs using angular colour fields.

Selected work

The Vibrant ecosystem

The Vibrant platform extended across different sectors, regions and eventually digital exhibition environments.

Project 01