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LightGraph catalogue front cover: architectural night scene with recessed lighting beams and brand lockup.

Case study

From components to brand.

Identity and systems for an LED manufacturer.

Client
LightGraph
Industry
LED manufacturing
Location
Ahmedabad
Scope
Identity · Packaging · Print · Digital · Workflow

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The brief

The challenge wasn’t just branding. It was creating a system.

LightGraph operates across connected stages of a manufacturing business. The visual identity had to remain recognisable from components on the floor through to the customer who finally specifies or buys the product.

Components → Assembly → Product → Packaging → Distribution → Sales → Customer

Packaging

Packaging as a system, not isolated boxes.

One architecture across cartons — wattage, warranty, and product language that reads from factory floor to dealer shelf.

LightGraph 3W LED COB spot light with rose-gold bezel beside open retail carton.
( 001 )

COB Spot 3W

Rose-gold spot carton with warranty seal and feature strip.

Two open LightGraph LED Panel Andro cartons on a soft pink backdrop.
( 002 )

LED Panel Andro

Open-box family language for circular panel SKUs.

LightGraph LED Orion recessed COB carton mockup in deep magenta.
( 003 )

LED Orion

Recessed COB system with eye-comfort and savings badges.

Stacked LightGraph LED Leo spotlight cartons with orange product naming.
( 004 )

LED Leo

Stacked spotlight cartons with shared Leo hierarchy.

LightPure 150W LED flood light black-and-white carton duo mockup.
( 005 )

LightPure Flood

High-contrast floodlight duo for industrial SKUs.

LightGraph Vizio Ratina series carton with branded mug lockup.
( 006 )

Vizio Ratina

Pastel series packaging with mug and carton lockup.

System

One language across the business.

Six tiles. Same hierarchy — mark, product, label, print, space, screens.

Identity

Brand

Navy, optical green, and a compact mark that holds at small sizes.

LightGraph primary logo: green optical mark with navy wordmark.

Type

LightGraphINDOOR / PANELLG-PL-24-40

Colour

Navy
Signal green
Charcoal
Paper

Taxonomy

Product

Indoor and outdoor families on one naming stack.

Indoor

  • Panel
  • Surface
  • COB
  • Track
  • Linear

Outdoor

  • Flood
  • Street
  • Garden
  • Industrial
LightGraph 3W LED COB spot light with rose-gold bezel beside open retail carton.
Two open LightGraph LED Panel Andro cartons on a soft pink backdrop.
LightGraph LED Orion recessed COB carton mockup in deep magenta.
Stacked LightGraph LED Leo spotlight cartons with orange product naming.
LightPure 150W LED flood light black-and-white carton duo mockup.
LightGraph Vizio Ratina series carton with branded mug lockup.

COB Spot 3W

01 / 06

ID

Labels

Name, power, model, data, brand — always in order.

  1. 01Product name
  2. 02Power
  3. 03Model
  4. 04Technical data
  5. 05Brand identifier
LightGraph street and flood light warranty cards with circular warranty seals and support QR stickers.
LightGraph warranty card flat: thank-you panels, 3-year seal, and customer support with QR.

Product cards + seals

01 / 02

Collateral

Print

Catalogue pages and warranty inserts share one print language.

New — Flood glass

01 / 05

Environment

Space

Environment language via catalogue interiors until factory photography ships.

  • Factory
  • Workspace
  • Signage
  • Dealer floor
  • Install sites
Redesigned LightGraph professional LED indoor lighting solutions page.
Redesigned LightGraph LED lighting lifestyle catalogue cover.
Redesigned LightGraph surface panel catalogue page with specs.
Redesigned LightGraph flood light glass catalogue spread with specs.
Redesigned LightGraph well glass product catalogue page with specs.
Redesigned LightGraph catalogue closing page with high-bay and contact.

New — Indoor solutions

01 / 06

Screens

Digital

Product ads and stationery — one mark from feed to desk.

LINEAR — LightGraph Linear LED social ad: recessed three-module fixture with wattage and CCT options.
SURFACE LED — LightGraph Surface LED social ad: circular panel fixture with body colour and CCT options.
Deep Down Metal — LightGraph Deep Down Metal social ad: recessed metal downlights in white and black with lifestyle context.
Track Light — LightGraph Track Light social ad: adjustable cylindrical fixture with wattage and CCT scale.
Flood Glass — LightGraph Glass Model Flood product sheet: front and back floodlight renders with FLOOD typography.
Adjust calendar — LightGraph spiral desk calendar: September grid beside ADJUST your focus downlight campaign.
Flood calendar — LightGraph spiral desk calendar: September grid beside LED flood light product spread.
Mousepad — LightGraph branded mousepad with logo mark on pastel gradient, desk mockup with mouse and laptop.
Namaste pad — LightGraph spiral notepad cover with Namaste greeting, contact block, and brand mark.
  • LINEARProduct
  • SURFACE LEDProduct
  • Deep Down MetalProduct
  • Track LightProduct
  • Flood GlassProduct
  • Adjust calendarStationery
  • Flood calendarStationery
  • MousepadDesk
  • Namaste padStationery

Motion

Brand film for the vertical feed.

A 9:16 commercial reel that carries the same mark, product language, and colour system into social — built to hold attention full-screen.

  • 1080×1920 brand commercial
  • Product hierarchy on screen
  • Ready for Reels and Stories

LightGraph brand commercial promo reel

Brand commercial

01 / 01

Brochure / catalogue

Old catalogue. New system.

Earlier pages against the redesigned catalogue — then how the same language lands in chat, packaging markup, and trifold print.

Before

01 / 05

Earlier LightGraph brochure page: Adjust recessed lighting campaign.
Earlier LightGraph flood light brochure cover with stadium imagery.
Earlier LightGraph street light brochure page: Safety is a choice.
Earlier LightGraph brochure page on colour temperature and CRI.
Earlier LightGraph Striker Light brochure page: Just Bright.

Old — Adjust

After

01 / 06

Redesigned LightGraph flood light glass catalogue spread with specs.
Redesigned LightGraph professional LED indoor lighting solutions page.
Redesigned LightGraph catalogue closing page with high-bay and contact.
Redesigned LightGraph LED lighting lifestyle catalogue cover.
Redesigned LightGraph well glass product catalogue page with specs.
Redesigned LightGraph surface panel catalogue page with specs.

New — Flood glass

System reach

System reach

01 / 03

LightGraph WhatsApp Business bot with LED Lights Collection carousel cards and Catalog / Price List actions.
Lightpure flood light box dieline with client review notes on logo, warranty, wattage, and side panels.
LightGraph outdoor and indoor lighting solutions trifold brochure structure with QR and brand lockup.

WhatsApp catalogue

Warranty cards

Warranty that travels with the product.

Fold inserts, support QR panels, product seals, and series sheets — one print language from carton to customer.

Warranty cards

01 / 04

LightGraph warranty card flat: thank-you panels, 3-year seal, and customer support with QR.
LightGraph warranty and greeting sheets: customer support panel, Diwali greeting, and LED category inserts.
LightGraph street and flood light warranty cards with circular warranty seals and support QR stickers.
LightGraph indoor and outdoor series warranty sheet with brand mark, seal, QR support, and product lists.

3-year fold insert