Panch Mahotsav · 2017
A Festival Built Into The Landscape.
Venue branding, print and digital communication for Panch Mahotsav 2017.
- Panch Mahotsav
- 2017
- Venue Branding / Print / Digital
- Gujarat, India
The Project
Panch Mahotsav required a visual communication system capable of working across a large physical festival environment while maintaining consistency across printed and digital communication.
01
Venue Branding
Turning the festival site into a coherent visual environment through large-format and directional communication.
02
Creating the printed communication system required before, during and around the event.
03
Digital
Extending the festival presence into digital promotional and informational touchpoints.
From a single identity to an entire festival environment.
The visual system had to remain recognisable across different scales — from large venue graphics and outdoor communication to printed material and digital screens.
2017 archive
The System Lives in the Details.
02 / Print
From Venue to Paper.
The same visual language was translated into printed communication, allowing the festival identity to remain consistent across promotional and informational material.
Type
How typography behaves across formats.
Grid
How information was structured.
Image
How photography was incorporated.
Identity
How the festival mark remained recognisable.
Information
How event information remained readable at different sizes.
03 / Digital
The Festival Continues Online.
Digital communication extended the physical festival identity into promotional and informational formats, creating continuity between the on-ground experience and the online audience.
Historical website as it existed in 2017. Presented as period context — the archive credits site design and development to Diginix Media Pvt. Ltd.
One Identity. Two Environments.
Physical
- Venue
- Signage
- Outdoor
- Environment
Digital
- Website
- Social
- Promotional
- Information
- Campaign
Panch Mahotsav
- Venue
- Digital
- Entrance
- Wayfinding
- Zones
- Posters
- Collateral
- Archive site
Panch Mahotsav 2017
Venue Branding · Print · Digital
- Project
- Panch Mahotsav 2017
- Location
- Gujarat, India
- Year
- 2017
- Services
- Venue Branding Print Design Digital Design
- Focus
- Festival Communication Environmental Branding Visitor Communication Digital Promotion
A festival is not just something people attend.
It is an environment people enter, navigate, photograph, remember and share.