Case study / Wellness / 2024–25
Nidhi's YogaHub
A contemporary wellness identity built around movement, mindfulness and everyday wellbeing.
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01 / The project
Nidhi's YogaHub is a wellness ecosystem built around yoga, movement and mindful living. The challenge was to create communication that could speak to different audiences and programs while maintaining one coherent, contemporary visual language.
The work extended across identity, digital communication, social media, campaigns, workshops, program promotion and print — a single system rather than a set of isolated assets.
The idea
Move with intention.
The visual direction translates the physicality of yoga into a language that feels calm, confident and contemporary — balancing structure with organic movement.
02 / Visual language
Quiet form. Human motion.
Instrument Serif / Google Sans Flex
Curves are taken from breath, stance and circular motion — never from literal yoga symbols.
- Warm white
#FAF9F5 - Paper
#F4F1EA - Sand
#C4B8A4 - Olive
#68705A - Charcoal
#171714
BREATHEMOVEALIGNREST
03 / Photography
People first. Practice second.
The image system privileges real rooms, real batches and unforced movement. Graphic overlays from older campaign files are used only where they are the work itself.
Studio photography
04 / Programs
More than a class.
- 01
Yoga
Movement practices designed for different experience levels.
- 02
Power Yoga
Dynamic sessions focused on stamina, strength and conditioning.
- 03
Kids Yoga
Gentle, engaging sessions for flexibility, focus and safe movement.
- 04
Meditation
Guided stillness as a counterpart to physical practice.
- 05
Teacher Training
Structured YTTC covering theory, practice and teaching methodology.
- 06
Wellness Workshops
Time-bound gatherings for the studio and the city.
- 07
Pregnancy Yoga
Pre- and postnatal practice led with specialist care.
- 08
Specialised Programs
Rope yoga and additional monthly activities across batches.
05 / Digital presence
From studio to screen.
The live website organises batches, locations and enquiry. Alongside it, we designed a quieter interface language for discovery, booking and practice — presented here as prototype surfaces, not as a shipped native product.
Interface design
Interface design · Program discovery
Find a practice.
Maninagar · Today
Good morning.
Your next practice is Beginner Yoga at 7:00.
Book a class
Tuesday.
Instructor
Nidhi
Guided practice across beginner, prenatal and teacher-training rooms.
Session
45 min
Breathe
Settle the room
Move
Find the line
Rest
Close in stillness
Locations · Ahmedabad
Four rooms.
06 / Communication
One voice, many programs.
A modular communication system allowed different programs, announcements and educational messages to remain recognisably part of the same brand.
Breathe.
Wellness message
Begin.
Program announcement
Together.
Workshop
Rest.
Evening practice
Campaign 01
Free demo class
A low-friction invitation into the studio — used across site, enquiry and social.
Campaign 02
Kankaria Carnival 2025
Public-facing event communication for a city gathering at Kankaria Lake.
Campaign 03
Meditation workshop
A quieter educational frame for mudras, breath and guided technique.
Campaign 04
Corporate wellness
Communication for workplace sessions — including chair yoga for desk-bound teams.
09 / Brand in use
Inside the ecosystem.
Maninagar · Today
Good morning.
Your next practice is Beginner Yoga at 7:00.
Type
Grid
Image
Space
Form
11 / Outcome
One system. Many expressions.
The resulting communication system gives Nidhi's YogaHub a consistent visual foundation across digital, social and physical touchpoints while leaving enough flexibility for different programs and audiences.
Consistency
A recognisable visual language across touchpoints.
Flexibility
A system capable of supporting different programs and campaigns.
Humanity
Communication that keeps people and movement at the centre.