Brand Identity / Visual System
FOSTER WORLDWIDE EXIM
Building a consistent visual language for a business moving goods across borders.
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A system, not just an identity
The Foster identity was developed as a flexible visual system capable of supporting the company’s corporate presence, sales communication, service presentation and everyday operational touchpoints.
Disciplines
- Brand Identity
- Art Direction
- Graphic Design
- Communication Design
- Digital Design
- Print Design
Applications
- Corporate
- Sales
- Marketing
- Social
- Documentation
01 / Positioning
Global movement. Local precision.
Foster Worldwide Exim Pvt. Ltd. is an Ahmedabad logistics company moving cargo by air, sea and land — freight forwarding, customs, warehousing and multimodal work. The identity had to read as international without becoming generic, and as precise as the paperwork the business depends on.
Clear, reliable communication.
A visual language built around movement and networks.
Structured design for a detail-driven industry.
02 / Identity
From mark to system
The globe mark and FOSTER wordmark are one lockup — not six disconnected logo files. Scale, colour and crop change; the geometry does not.
Construction
Guides for grid, alignment, clear space and minimum size — shown on the mark, not in a modal.
The globe sits on a square field. Wordmark and tagline stack on a shared left edge.
Type system
FOSTER
Global logistics without the noise.
Colour system
Primary
Brand blue
Secondary
Deep navy
Secondary
Marine
Neutrals
Paper
Neutrals
Ink
Movement as a visual language
01 / Route
Lines that travel, not decorate.
02 / Connection
Nodes where cargo, people and documents meet.
03 / Direction
Forward motion without illustration.
04 / Structure
Grids that hold operational information.
Service marks
One stroke weight. One geometry. Eight logistics functions.
Air freight
International forwarding by air.
Sea freight
Ocean cargo and container movement.
Land freight
Road movement as part of door-to-door work.
Warehousing
Storage and distribution.
Customs
Clearance and documentation.
Handling
Preparing cargo for transit.
Project cargo
Out-of-gauge and project handling.
Multimodal
Combined air, sea and land legs.
One identity. Many touchpoints.
Stationery, profile, presentation and operational documents share one hierarchy.
The system moves with the brand
03 — Digital campaign
How the system organises the work
Service language follows the company’s public offer — not a redesigned menu.
International freight forwarding
Air and sea cargo across borders.
Customs clearance & documentation
Paperwork that has to be exact.
Door-to-door delivery
Pickup to destination as one job.
Warehousing & distribution
Holding and releasing cargo.
Multimodal transport
Combined legs under one identity.
Project cargo handling
Specialised, out-of-gauge movement.
Import & export consulting
Advice sitting next to operations.
Cargo insurance & compliance
Cover and regulatory support.
A repeatable design infrastructure
From individual assets to a reusable system
Genuine before/after photography is not in the archive. The work is shown as components becoming applications — not as a fabricated comparison.
Assets
Separate files without shared rules.
System
Type, colour, grid, lockups, templates.
Applications
Corporate, sales, digital and print from the same kit.
Design-system principles
01
Consistent
Every touchpoint follows the same visual logic.
02
Flexible
The system adapts to different formats and communication needs.
03
Scalable
New assets can be produced without redesigning the identity.
04
Functional
Information remains clear across corporate and operational materials.
05
Recognisable
Every application contributes to the same Foster visual presence.
Scope
Brand
- Identity
- Logo system
- Typography
- Colour
- Graphic language
- Iconography
Communication
- Corporate profile
- Presentation system
- Sales materials
- Digital communication
- Social media
- Stationery
- Business cards
- Brochures
- Folders
- Operational collateral
System
- Templates
- Layout rules
- Components
- Application guidelines
A brand system built to scale.
The identity was extended beyond the logo into a practical communication system—giving Foster a consistent visual framework across corporate, marketing, digital and print environments.
Moving business forward.
Foster Worldwide Exim Brand Identity & Support Design System